Urban Villages Initiative Tooklit

Telling Your Story

Does the content capture our unique tone of voice, which is: Friendly Conversational

Whether you are developing a press release, posting a tweet or capturing a film, whatever you’re working on, this resource pack is designed to help you to maximise the potential of ‘Telling Your Story’ .

Upbeat Positive Creative Grounded Inspiring Confident

For social media and digital platforms – less is more – keep it short and snappy and use a good image or film clip to support what you’re saying. When complete, you can use your story across different communications channels.

It is important to let people know about the great work that you are doing in the Urban Village communities. People want to hear the good stories of impact on lives and places.

RESOURCES On p12 you will find a template to help you to gather the essential information to be able to write your story, including quotes and images. On p14 there is an example of a press release with the content broken down so that you can more easily

+ What’s your story? + What are the outcomes... who benefits? + Who are your audiences? + What communication channels will you use?

construct your own.

| Urban Villages Media Toolkit

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