Urban Villages Initiative Tooklit

About Us These 3 core aims are the foundation of the Urban VIllages Initiative, use them to align your messaging: To foster positive community identity

Develop messages that communicate clearly and consistently about what you do and why you are doing it. Examples of Urban Village’s messages that you can use and integrate into your projects, are:

Are there specific messages that you can think of for your project? Your key messages will be the bedrock to your communications, you can then use them over and over again in your work. Use the 3 core aims and the brand guidelines to inspire your core messages or see resources p10.

To build community capacity

‘Together we’re making a difference’

To improve the physical environment Ask yourself, how is your project achieving these aims?

‘Changing for the better together’

‘Creating thriving places…’

What we do

This is a baseline statement about the Urban Villages Initiative and what it does, you can use this to give context to your project. Our statement can be used e.g. in reports, case studies, press releases, editor’s notes or digital content.

The Urban Villages Initiative is a key action within the Northern Ireland Executive’s ‘Together: Building a United Community’ Strategy. It is designed to improve good relations outcomes and to help develop thriving places where there has previously been a history of deprivation and community tension.

Urban Villages Media Toolkit | 3