Minprint Promotional Products

3. THE MONEY BOX BRIEF

A multi-national plant hire business wants to increase brand awareness and promote their core marketing message of value for money. They would like to send a direct mail pack to the administrators at customers’ businesses to encourage loyalty.

The promotion will ideally launch in 10 weeks – if a product can be ready in time.

The company ideally wants a desktop product to maintain brand presence.

DESIGN Inspired by the idea of saving money, the design team suggest a money box, in the shape of their customer’s most popular piece of kit – a forklift truck. The product will have a large print area to each side for communicating the brand message. THE DETAIL Technical drawings are produced to follow the approved initial designs. 2 3 The money box will be manufactured from hardwearing plastic, in the UK, with a lead time of 6 weeks and a minimum order quantity of 500 pieces. The customer chooses a bright yellow for the product colour, with a bold two colour print to each side. PRODUCTION The tooling is produced, and an initial product sample is sent to the customer for approval. The full production run is then completed, products are printed, and the final products are delivered to the customer ready for their promotion. Designed by Checked by Approved by Date mike.brown RESULT The campaign is a great success, generating lots of social media activity, which boosts brand awareness further. Some customers ask for extra money boxes for colleagues and even at home! 2 3

4

1

6

5

D

D

C

C

B

B

A

A

Date

03/01/2017

Edition

Sheet

1 / 1

4

1

6

5

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