Minprint Promotional Products

2. THE PENCIL POT

BRIEF A fire extinguisher supplier wants to increase sales by sending prospects a promotional gift. The gift needs to be a product used on desktops, so that potential customers see the company’s contact details whilst at work.

The promotion will ideally launch in 12 weeks – if a product can be ready in time.

The product needs to be hardwearing and able to carry a fire safety message to the outer.

DESIGN The design team look at various

1 options, such as a shaped ruler, shaped bookmark and shaped coaster. However, the most effective, tactile idea that the team agree on is a two-part pencil pot, in the shape of a fire extinguisher. THE DETAIL Technical drawings are produced to follow the approved initial designs. The pot will be manufactured in hardwearing plastic, in the UK, with a lead time of 8 weeks and a minimum order quantity of 1,000 pieces. The customer decides on red as the standard colour for their product, and their logo and contact details will be printed to the side. 2 3

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6

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D

D

C

C

B

B

5 PRODUCTION The tooling is produced, and an initial product sample is sent to the customer for approval. The full production run is then completed, products are printed, and the final products are delivered to the customer ready for their promotion. RESULT A hardwearing, brightly coloured pencil case with a novel design to help the customer’s brand stand out and demand attention. The pencil pot is well-received by prospective customers, and enquiries increase thanks to contact details and a product reminder being on customers’ desktops. 6 A

A

Date

Designed by mike.brown

Checked by

Approved by

Date

03/01/2017

Edition

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