MAD Creative - Fan in the Stand

WHAT’S IT ALL ABOUT? Fan in the Stand allows dedicated supporters to be there with their favourite team as a life size cut out when you are playing behind closed doors. You get a dedicated web portal for your team, branded email template and social media skins to promote to fans around the world! We handle the system, uploads, images, payments, print and delivery to you. All you have to do is get your fans involved; it couldn’t be easier!

HOW DOES IT WORK? Fans quickly and easily produce a life size print out of themselves to support your team when you can’t be there in person - it’s as easy as 1,2,3

We look after the rest – manipulate the images, print on robust weather proof material and deliver to you in time for the game

VISIT www.[YOURCLUB]. faninthestand.co.uk

UPLOAD your image to template

MAKE PAYMENT your order will be processed

HOW MUCH DOES IT COST? Fan in the Stand ordering system is free operate for clubs; the only cost is for reskinning the system and marketing assets with club branding and identity. We can also tailor the pricing setup, lead times and small print to suit your club - from £250 per skin. Recommended Retail Price of Fan in the Stand cut outs is £20 – although it’s up to individual clubs what they charge fans. Typically cut outs are delivered to your chosen UK location for £10 each ready to be installed in the stadium by your team in time for the game. All system payments are collected via Paypal and transferred to your account 48 hours after your Fan in the Stand campaign closes. Install Options Available - contact us for more information.

MARKETING IDEAS TO MAKE FAN IN THE STAND WORK HARDER FOR YOU

PUT THE REAL FANS FIRST If there are a limited number of seats available for Fan in the Stand at your stadium offer a staggered release with a time limit for uptake on each:- • SEASON TICKET HOLDERS • SUPPORTERS CLUB MEMBERS • FANS FROM AROUND THE WORLD The time available to purchase for each category counts down towards the final cut off time before a game providing a time sensitive offer to boost uptake and ensuring that the real fans get their opportunity to be a Fan in the Stand first. VIP AREAS FOR CORPORATE SPONSORS Talk to your corporate member sand sponsors about taking a defined area within the stadium that will be exclusive for them. This could be for additional revenue for the club or to offset existing sponsorship deals around the ground whether it be pitch side advertising or other corporate deals that are not getting the coverage they deserve at present because of games happening behind closed doors. These businesses can then offer out free ‘Fan in the Stand’ uploads to their staff or NHS key workers for example bringing about some Corporate Social Responsibility coverage for their brand. GRAND IN YOUR HAND! SPOT THE FAN COMPETITION

Promote the Fan in the Stand campaign by offering those that sign up a chance to £1000 by spotting themselves in the crowd and guessing the seat number they appear on. Can be facilitated through Club website or social media channels giving additional opportunities for coverage or data capture. SOCIAL MEDIA - “I’M SUPPORTINGMY TEAM EVEN BEHIND CLOSED DOORS” Every ‘Fan in the Stand’ print out comes with a unique QR code that can be snapped by the club team installing the cut outs which would be shared with the relevant fan / on your social media channels. These images will be shared online by excited fans showing the world that “I’m supporting my team even behind closed doors”. GIVE BACK TO GOOD CAUSES A proportion of the costs generated from Fan in the Stand can be donated to good causes to ‘give back’ to the community or chosen charities i.e. “£1 from cut out ordered through Fan in the Stand will be donated to charity”. We can even produce an oversized cheque for you to present to your chosen charity pitch side at one of the games for photo opportunities and press coverage!

028 9070 5205 hello@madcreativeni.com madcreativeni .com