MAD Brand Creation Document

Here we will create visuals, showing the brand identity applied to real-world examples, creating artwork showing how brand works across key colateral, platforms and various fomats. This can help visualise and guide future outputs. Helping your new brand get off to the strongest possible start. • Real world applications • Rebrand tooklit • Marketing themes • Deployment guidance APPLICATION

DISCOVERY

THE BRIEF

PERSONA

CREATIVE

ASSET OUTPUT

GUIDELINES

APPLICATION

ROLL OUT