MAD Brand Creation Document

Bring the marque to life while protecting the brand and its consistency. We will create usage rules, specifying how to use logos, colours, and typography across various media and formats. This include visual examples of acceptable and unacceptable branding usage. We will show; • Font usage, primary and secondary colour pallettes • Supporting imagery and graphics • All content created during this process. GUIDELINES

DISCOVERY

THE BRIEF

PERSONA

CREATIVE

ASSET OUTPUT

GUIDELINES

APPLICATION

ROLL OUT