MAD Brand Creation Document

CASE STUDY 1 FAYRE BY CORRIES (BRAND CREATION) From blank page to bustling store: we created the Fayre by Corries brand and brought it to life across high‑street sites with digital, print and signage working as one.

Fayre began as a simple idea: bring farm‑shop quality and “farm‑to‑fork” values to the urban high street — and make it unmistakably modern. Our role covered brand creation and in‑store experience end‑to‑end, shaping a warm, contemporary identity and then materialising it across every touchpoint. Working in collaboration with retail specialist Bryan Heaney at 3D2 Design on store vision and layout, we translated the brand into a cohesive environment customers immediately recognise and trust. Ultra high‑bright video displays capture attention with live offers and brand stories, while vibrant cut‑vinyl window graphics and precision‑built

back‑lit letters carry the identity from street to till point. Our production and install teams handled each element to ensure finish quality and consistency. The concept now rolls out across sites including Gilnahirk, Newtownards and Ormeau Road, with every detail tuned to the venue and neighbourhood while remaining unmistakably Fayre. It’s a showcase of our model in action — strategy, design, print, digital and install under one roof — #CreativityMaterialised.

DISCOVERY

THE BRIEF

PERSONA

CREATIVE

ASSET OUTPUT

GUIDELINES

APPLICATION

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