MAD Brand Creation Document

BRAND DEVELOPMENT

BRAND RESEARCH & DEVELOPMENT

LOGO CREATION

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1. Brand Immersion

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2. Create the Brief

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3. Brand Positioning

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4. Create Visual Identity

5. Final Mark

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6. Brand Guidelines

7. Brand Application

8. Roll out #CreativityMaterialised

DISCOVERY

THE BRIEF

PERSONA

CREATIVE

ASSET OUTPUT

GUIDELINES

APPLICATION

ROLL OUT