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Media Toolkit Urban Villages Initiative Media Toolkit



3 4 5 8

About Us

Telling your story

Media mix

Photography and Video


Using the logos


Events Planning


Supporting Information

16 18



Media Toolkit This Toolkit has been developed to support better communications for projects in the Urban Village areas, it will be useful for you in the following ways:

1 To have a clear understanding of what communications are required for TEO and the Urban Villages Initiative. 2

The resources provided in this pack are designed to support an integrated approach to communications. It brings together a number of communication strands to help you tell your stories in a consistent and engaging way to reach target audiences. This Toolkit is a starting point to get you on your way. If you have questions or need advice you can contact the Urban Villages Communications team at info@ urbanvillagesni.org or get in touch with your local communications contact: West, Colin – Katherine Redpath, Colin Neighbourhood Partnership katheirne@newcolin.com South – Jonny Simms, Belfast South Community Resource jonny@bscr.co.uk Derry~Londonderry – Sean McKinney, Pink Ladies seanpinkladies@gmail.com EastSide – Andrew Adams, EastSide Partnership andrew@eastsidepartnership.com North – Catherine Couvert, AYE catherine@ardoyne.org

To help you with your community based communications activity. 3 To help us to work better together, and to promote the good news stories that you are creating through your projects and programmes across wider audiences.

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About Us These 3 core aims are the foundation of the Urban VIllages Initiative, use them to align your messaging: To foster positive community identity

Develop messages that communicate clearly and consistently about what you do and why you are doing it. Examples of Urban Village’s messages that you can use and integrate into your projects, are:

Are there specific messages that you can think of for your project? Your key messages will be the bedrock to your communications, you can then use them over and over again in your work. Use the 3 core aims and the brand guidelines to inspire your core messages or see resources p10.

To build community capacity

‘Together we’re making a difference’

To improve the physical environment Ask yourself, how is your project achieving these aims?

‘Changing for the better together’

‘Creating thriving places…’

What we do

This is a baseline statement about the Urban Villages Initiative and what it does, you can use this to give context to your project. Our statement can be used e.g. in reports, case studies, press releases, editor’s notes or digital content.

The Urban Villages Initiative is a key action within the Northern Ireland Executive’s ‘Together: Building a United Community’ Strategy. It is designed to improve good relations outcomes and to help develop thriving places where there has previously been a history of deprivation and community tension.

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Telling Your Story

Does the content capture our unique tone of voice, which is: Friendly Conversational

Whether you are developing a press release, posting a tweet or capturing a film, whatever you’re working on, this resource pack is designed to help you to maximise the potential of ‘Telling Your Story’ .

Upbeat Positive Creative Grounded Inspiring Confident

For social media and digital platforms – less is more – keep it short and snappy and use a good image or film clip to support what you’re saying. When complete, you can use your story across different communications channels.

It is important to let people know about the great work that you are doing in the Urban Village communities. People want to hear the good stories of impact on lives and places.

RESOURCES On p12 you will find a template to help you to gather the essential information to be able to write your story, including quotes and images. On p14 there is an example of a press release with the content broken down so that you can more easily

+ What’s your story? + What are the outcomes... who benefits? + Who are your audiences? + What communication channels will you use?

construct your own.

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Media - decide on your mix

Your target audience will inform your media mix…

Print Media

Press Release:

Do You Need a Quote? We can provide you with a quote about the project, but you need to give us notice – at least 2 weeks before you require it to allow time for us to process and sign-off. See p7.

In any press release relating to an Urban Villages Initiative funded project include our statement on p3 See the content of a press release and how to shape it on p14

Notify the local media about your project or event. + Get project details in their diary + Invite their photographer


Social Media

Your target audience will inform your choice of social media. The Urban Villages Initiative has a Twitter account @urbanvillagesni - so do tag us in your activities and events. Tag your locally elected representatives or other partners or support organisations that have a large following, to reach a much wider audience while keeping them informed about your work.

We love to see real time photographs from events or projects so get snapping and we will happily retweet.

Images and news need to be posted in real time or they quickly lose value.

Develop hashtags to support your posts: #urbanvillagesni #thrivingplaces

Access the Urban Villages Youtube channel https://www.youtube.com/channel/UCz1X0c_k4UUs2UADixz5AFg


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Digital Media

You are responsible for any content that you post online. Due care and consideration should be taken before publishing.

GDPR The General Data Privacy Regulations (GDPR) apply to all organisations and companies processing or holding information relating to an individual that can be used to directly or indirectly identify the person. The primary goal of this legislation is to promote best practice information governance and provide more control to data subjects over their personal data.

Ensure you have approval for use of any photographs or videos and ensure that all content is accurate. See consent form p13. Make sure you’re complying with the new GDPR regulations!

Media Evaluation is important – keep track of media coverage, this will be useful for your reporting. Send us copies or links to your coverage so that we can share and promote the positive impact of your project further.

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For your integrated media mix you will need: When you have selected your media mix, you will need to include images and quotes to support the narrative.


Images can really make your story come to life. You should provide high quality images, include a choice of landscape and portrait - with full captions, including names and brief details of the image.

Make sure you have permission to use the images! See consent form p13

Example Caption: Danielle McLaughlin and Alicia Kelly, St Cecilia’s College with DJ Kwame Daniels, Maureen Fox, Urban Villages Initiative and senior teacher Juliette Barber.

Images should be a minimum of 300 dpi (dots per inch) for printed materials, and a minimum of 72 dpi for digital and online.


There are two main sources for quotes and they are: Community

One parent commented that ‘It is great to see different communities coming together.’

representatives Urban Villages

representative and/or any other partner or funding body.

Example quote from a community representative

Make sure you have included quotes in your story.

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Photography & Video

It is important to have quality images for your own use and to provide to us to use across all communication platforms and to have as a record of the project. If it is you or someone on your project team taking the photographs try to use a good quality camera or camera phone, it will make a big difference. Always provide the media with a portrait or landscape option, for online a letterbox frame is best for key images.

+ Photography must be provided for all funded projects to info@ urbanvillagesni.org + Films must include the Urban Villages 3 set logos and Urban Villages Twitter handle, @UrbanVillagesNI and must be submitted for sign off before final edit or publication

Orientation Photos can be easily edited/cropped if the first image isn’t perfect. All good camera phones should allow you to do this. Focal points such as faces and objects should be within the central field of the image. Being close to the edge means cropping is limited.




Submit images and videos to us via Dropbox or WeTransfer to: info@urbanvillagesni.org

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You need a good brief for your photographer or videographer, here are some helpful tips:

Photography How do you want to illustrate your story? Provide a short outline of the event or activity

Video How do you want to animate your story? Provide a short outline of the event or activity

Who are the key people or groups? Capture the atmosphere and activity of the event Your photograph should capture the audience’s attention

Who are the key people or groups? Capture the atmosphere and activity of the event Your video should capture the audience’s attention Nominate a person to set the context at the beginning and close out at the end Provide a list of questions for vox pop interviews to keep content consistent Keep video short, between 30 secs - 3mins 30 secs

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Using the Logos

The logo set must always appear together and in the order shown below on any materials produced for the project or programme. The logo set must be used on projects that have been funded or part funded by the Urban Villages Initiative. If there are any other partners involved their logo should be added after the Urban Villages logo set at the same size and scale.

See example leaflet.

The logo set:


+ All marketing collateral featuring the Urban Villages logo set must be approved by the Urban Villages communications team before proceeding with printing or publishing

High quality versions of the logos are here for use on leaflets, posters, programmes or other print materials, social media, film and on any other communications to promote the project. Use of the logo set is fully explained in the brand guidelines , which outline the

rules of how best to use our visual and verbal identity. These guidelines ensure that there is a consistent approach to using the logo set and messages. These resources can also be requested at info@urbanvillagesni.org

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Events Planning Timeline The Urban Villages Initiative should be notified as soon as you decide to have an event so that it can be included in the Urban Villages Events Planner diary. This timeline can assist you with your planning:





8 weeks - notification of event plan

6 weeks - confirm speaker(s) event collateral approved invitations finalised and signed off by Urban Villages for circulation

4 weeks - programme finalised book catering if required

2/3 weeks - book photographer request Urban Villages Quote press release submitted for approval

programme any special guest invitations

should be submitted



2 weeks - notify local media

1 week - confirm numbers confirm catering create event operations plan brief events team

follow up invitations

The timeframe for event preparation activity stated above is the minimum , earlier submissions or contact with the Urban Villages communications team is advisable to make the most of opportunities.

The Urban Villages Communications Team

Jane McCarthy Strategic Communications & Engagement Manager

M: +44 (0) 79 8968 5561 DD: +44 (0) 28 9090 9367 E: jane.mccarthy@urbanvillagesni.org

M: +44 (0) 77 6856 0607 DD: +44 (0) 28 9076 5707 E: jonathon.fulton@urbanvillagesni.org

Jonathon Fulton Marketing Communications Officer

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Complete the template below to capture a positive story to share about your project or programme.

Telling Your Story Is Important!

Name of project:

Name of organisation:


Urban Village Area:

Overview of project: What’s it about? Articles, case studies shared across a variety of media channels will let people know the great work you are doing. No more than 150/200 words. Use a separate page if you need more space.

Outcomes, impact and who benefits: What have you achieved?

Send your completed story to info@urbanvillagesni.org

Have you included?



Consent Form

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Age (Optional):

I hereby consent to the participation in the use of quotes, and the taking of photographs, film or video tape footage.

I also grant the right to edit, use, and reuse said products for non-profit purposes including use in print, on the internet, and all other forms of media. I also hereby release the Urban Villages Initiative and its employees from all claims, demands, and liabilities whatsoever in connection with the above.

Signature of Parent/Guardian (if Individual is under 18):


Address of Parent/Guardian:


Signature of Individual (if 18 or over) :


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The title must grab the reader’s attention


Work begins on the new £2million Transport hub in West Belfast

This week the first sod has been cut on the new £2million Colin Town Ce ntre Transport Hub and Civic Square in West Belfast. The new facility forms a vital part of th e Belfast Rapid Transit (BRT) project and will be a state of the art facility which will prov ide a significant economic boost to the local area. The Urban Villages Initiative has invested significantly in the new facility to incorporate an integrated community space and a high quality civic square that will ser ve people locally and will accommodate public events. The BRT is an innovative and amb itious project that will enhance connections from East to West via the city centre. This new development will open up opportunity for further investment and enterprise in the Colin a rea. Dr Mark Browne Director of Strategic Policy, Equality & Good Relations at The Executive Office said: “This new facility will be a major asset to everyone in the Co lin area. It will massively improve accessibility and connectivity with other parts of Bel fast. The addition of community facilities and a new civic square will provide shared space that will bring the place to life with public events and community activities. “This also signals the first phase of investment in Colin which is being su pported through the Urban Villages Initiative. This is the beginning of significant capital in vestments that will build capacity for the local community and foster positive community id entities.” Annie Armstrong, Manager at Colin Neighbourhood Partnership, said: “T his project marks the beginning of an exciting change for everyone living in and visiting th e Colin area. In addition to the great new transport system, the integrated community s pace will allow public events to be hosted, such as markets, carnivals and Christmas ce lebrations. 1. BRT is a multi-million pound investment in sustainable transport acro ss the city of Belfast Which will be operational from September 2018. The BRT route in Wes t Belfast will run between McKinstry Road Roundabout and the city centre, via the Colin Town Ce ntre Transport Hub, Stewartstown Road, Andersonstown Road, Falls Road and Divis Street and will replace the Metro 10 service in West Belfast. 2. The Urban Villages Initiative is a key action within the Together: Build ing a United Community strategy. It is designed to improve good relations outcomes and to deve lop thriving places where there has previously been a history of deprivation and community tensi on. 3. The Urban Villages that three main aims; 1) to foster positive commu nity identities; 2) to build community capacity and 3) to improve the physical environm ent 4. For more information contact Jonathon Fulton Marketing Communic ations Officer, Telephone: 077 6856 0607 or Email: jonathon.fulton@urbanvillagesni.o rg NOTES TO EDITORS:

You need to get all the key information into the first paragraph of a press release: 5W’s – Who/ What/Where/ When/Why

Impact – Why is this press release news worthy, what impact will it have on the local community?

Quote from The Urban

Villages Initiative

Quote from the Community

Editor’s Notes e.g. background and contact details

Try to keep it to one A4 page where possible. Include high quality images with captions.

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Political Representation

Depending on your project or event, there may be an opportunity to invite a local MLA, Minister, other political representative or senior official. Having political representation at your event could make the invitation more appealing to journalists and you may have a better chance of having your project or event covered in the media. Please inform us if you are inviting a political representative to your event.

To invite a senior official contact info@urbanvillagesni.org

To invite a Minister contact the appropriate Department: (please copy the Urban Villages communications team for any Urban Villages supported events) The Executive Office ps.ministers@executiveoffice-ni.gov.uk Department of Finance private.office@finance-ni.gov.uk Department of Education private.office@education-ni.gov.uk Department for Communities private.office@communities-ni.gov.uk Department of Agriculture, Environment and Rural Affairs private.office@daera-ni.gov.uk Department of Justice private.office@justice-ni.gov.uk Department of Health private.office@health-ni.gov.uk Department of Infrastructure private.office@infrastructure-ni.gov.uk Department for the Economy private.office@economy-ni.gov.uk

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Contacts Urban Villages Team Contacts North Belfast

Joe Hinds Local Co-ordinator

M: +44 (0) 78 0247 4283 DD: +44 (0) 28 9052 2423 E: Joe.Hinds@urbanvillagesni.org

Gary Vernon Local Support Officer

M: +44 (0) 75 5200 2581 DD: +44 (0) 28 9037 8203 E: Gary.Vernon@executiveoffice-ni.gov.uk

South Belfast

Arlene McCreight Local Co-ordinator

M: +44 (0) 75 1929 2921 DD: +44 (0) 28 9052 2006 E: Arlene.Mccreight@executiveoffice-ni.gov.uk

Brian Hylands Local Support Officer

M: +44 (0) 75 9061 6088 DD: +44 (0) 28 90378031 E: Brian.Hylands@executiveoffice-ni.gov.uk


Sandy Uprichard Local Co-ordinator

M: +44 (0) 79 2018 6254 DD: +44 (0) 28 9037 8660 E: Sandy.Uprichard@executiveoffice-ni.gov.uk

Colin Area

Philip Magee Local Co-ordinator

M: +44 (0) 78 800 54 353 DD: +44 (0) 28 9052 8209 E: Philip.Magee@executiveoffice-ni.gov.uk

Jill Poots Local Support Officer

M: +44 (0) 79 2974 3393 E: Jill.Poots@executiveoffice-ni.gov.uk

Derry/Londonderry Maureen Fox Local Co-ordinator

M: +44 (0) 73 4110 3611 DD: +44 (0) 28 7136 7007 E: Maureen.Fox@urbanvillagesni.org

Barry Langan Local Support Officer

M: +44 (0) 74 6941 7863 DD: +44 (0) 28 7136 7007 E: Barry.Langan@executiveoffice-ni.gov.uk

Joy Hadden Local Delivery Manager

M: +44 (0) 78 8593 8539 E: Joy.Hadden@executiveoffice-ni.gov.uk

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Media Contacts Contact the relevant publication to find out print deadlines.





Print Belfast Telegraph

newseditor@belfasttelegraph. co.uk


028 9026 4000


Alistair Bushe


028 3839 5577

Suzanne McGonagle

Irish News

newsdesk@irishnews.com 028 9032 2226


BBC Radio Ulster


03030 80 55 55




02890 333 105

Downtown Radio/ Cool FM



028 9181 5555

Q Radio



028 90 890 140

BBC Newsline



03704 111 630

UTV Live



028 9032 8122


NVTV (local TV)

028 9024 5495


Belfast Live

Sarah Scott


028 9056 8000

Belfast Times

Jeff Meredith


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WE WANT TO HEAR FROM YOU! We want to hear from you about the great things that are happening where you live and welcome your comments and ideas!

Contact Us: info@urbanvillagesni.org or The Urban Villages Initiative, Knockview Buildings, Stormont Estate, Belfast , BT4 3SR Tag Us:


Contact us: info@urbanvillagesni.org

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