Ulster Rugby v Edinburgh

STAFF PROFILE

NAME: PAULA BRADLEY ROLE: TICKET OFFICE MANAGER EMAIL: PAULA.BRADLEY@ULSTERRUGBY.COM

Describe your role within Ulster Rugby? As Ticket Office Manager, I work as part of the Commercial Department at Ulster Rugby. My role focuses on all things involving tickets… and that means absolutely everything related to fans and customers! I co-ordinate the day-to-day Ticket Office and Reception operations which includes the delivery of customer service to Season Ticket holders, fans and customers on a match by match basis. Depending on the time of year, I can be working on Season Ticket renewals or at this time of year, I am concentrating on the fixtures and ensuring we continue to have large numbers of spectators at our games. Describe your career / employment history? I studied History & Politics at university and then at nights I completed a postgrad in Computing and IT, which took me to the Waterfront Hall in Belfast managing the Box Office. I then worked in the Heritage Sector in National Museums Northern Ireland, managing the Visitor Services function in the Ulster Museum and later the Folk and Transport Museum. When Ulster Rugby were recruiting for this role I knew my past experiences I love the variety of tasks and working within a professional stadium running events. It sounds like a cliché, but no two days are the same. With everything from helping Season Ticket holders with queries, organising away tickets, group bookings, co-ordinating club and school matches, to just making sure the turnstiles work when the gates open, I am always busy, which I love! What do you enjoy most about working for Ulster Rugby? At Ulster Rugby, there is a lot of work which goes on behind the scenes and feeling part of a team would stand me in good stead. Favourite thing about your job?

working together towards a shared goal is very rewarding. There is a strong team of dedicated individuals and everyone here is welcoming and encouraging. What is your biggest achievement to date? This is my second season at Ulster Rugby so just seeing the Season Ticket cards in operation at the first few games is an achievement for me! I always worry about that. On reflection, I would say that being involved in the Women’s Rugby World Cup 2017 was my biggest achievement to date. It was a very different venture with multiple stakeholders involved and just seeing the success on the final day with New Zealand playing England and the rousing Haka being performed, was something I will never forget. What is the most challenging aspect of your role? The most challenging aspect is dealing with problems and finding solutions when there are ticketing issues on match night. When there can be 18,000 people in the stadium you can imagine there is always something to deal with but there is always a solution and we do everything to ensure the best outcome. What are your plans/goals for the upcoming season? This season I am planning to continue to increase the service we provide to our loyal fans and work with providers to ensure a greater fan experience. Personally, I plan to engage in more rugby including away games and match experiences at other stadiums. Who is your favourite Ulster player? Craig Gilroy. He brings a level of energy to the game and is such a positive person.

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