Powers Whiskey

THE IRISH WHISKEY JOURNAL

Issue 1791 May 2019 www.PowersWhiskey.com

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POWERS IRISH WHISKEY AND GROUND ESPRESSO BARS JOIN FORCES FOR WORLD WHISKEY DAY

On the third Saturday of May each year, something big happens in the whisk(e)y world. Across all seven continents (yes, even Antarctica), people gather to celebrate the world’s greatest spirit. For some it’s a social get together over a few measures at their local, while for others it’s an altogether grander aair. Some will be new to whisk(e)y, while others will have their favourites. Whatever the case, though, the global sentiment is the same: this is the day to share some love for the spirit that truly does unite the world. It’s easy to see why whisk(e)y lovers get excited about World Whisky Day and at Powers we are delighted to be an o†cial partner of World Whisky Day and share our love and passion with the literal world of whisk(e)y drinkers at a time when the entire world is talking about, buying and drinking whisk(e)y. celebratory Newspaper for Power’s Irish Whiskey… Welcome to the

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A PERFECT PAIRING WHISKEY & COFFEE further than one of the world’s favourite cocktails. Both are rich, complex drinks with colourful histories. Both have huge followings. Both require time, skill and craft to create and serve perfectly.

For these reasons Powers and coee is a perfect collaboration. One noticable similarity between whiskey and coee is the type of person who drinks them. For the most part people are now willing to pay a little more, for a better experience. Whether it’s for a freshly roasted, perfectly served coee or paying a few pounds more for beautiful, single pot still Irish whiskey. There is also a thirst for knowledge. People want to know everything about what they’re drinking. Where is my coee from? Who roasted it? Steamed milk or foam? The same can be said for whiskey. Where is it from? What type of casks was it matured in? How old is it? For this reason, we will be running a series of educational events throughout May. My ideal outcome is for people to leave with a better understanding and an appreciation of Irish whiskey (and coee).

“Powers is regarded as the pinnacle of Irish whiskey and has maintained this reputation for over 200 years. We wanted to find an Irish Coffee Chain to partnerwith, who reflected the same values.

Whiskey & co ee two of the finest things in life brought together.

There is a close connection between whiskey and coee which goes even

JOIN US:

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Issue 1791, May 2019 www.PowersWhiskey.com

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TAKING THE WORLD BY STORM . . .

History, it’s said, has a habit of repeating itself. It’s not always a good thing but every now and then, a comeback is a thing of pure beauty. Enter Irish Whiskey. The rise, fall and rise again of our native spirit is well documented but Irish whiskey is now well and truly back in the spotlight.

Consumers today are more discerning and demanding than ever. They want brands that have a story to tell, that are crafted and nurtured, but that are also innovative and creative. Irish whiskey has stepped up to the challenge and this once traditional spirit has been reborn. The category is undergoing a revival and growing globally, bringing a whole new legion of fans along with it.

SOMETHING FOR EVERYONE . . .

Competition

often when trying whiskey for the first time. Irish whiskey is no longer an old man’s drink with strict rules like ‘never water down your whiskey’ long shaken o…. Today, Irish whiskey has a much broader appeal, largely thanks to bartenders bringing it to life in cocktails, inventive new serves and mixed drinks, creating a whole new generation of modern day whiskey enthusiasts. There are endless options when it comes to whiskey cocktails. Some classics – a Manhattan, Whiskey Sour or Old Fashioned. Don’t rule out the steadfast Irish Co…ee, it hasn’t become famous over the world for no reason. It’s been said that whiskey isn’t a drink, it’s a whole world. There is so much complexity and variety, so many subtle flavours and possibilities that you can spend a lifetime exploring it and never reach the end . . . but then again, it’s quite a journey. find overwhelming

To celebrate World Whiskey Day, throughout the month of May we will be running some online competitions for you to WIN Power’s IrishWhiskey and Ground Espresso merchandise . To be in with a chance to WIN , check out our social channels.

For the novice, Irish whiskey is a great place to start. Compared to its Scottish and American cousins, Irish whiskeys are very approachable and considered balanced in taste and aroma. They are not so extreme in certain flavours, such as peat-smoke from peat-kilned barley or heavily oaked notes from fresh casks, flavours that people newer to whiskey

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NORMAL T&C’S APPLY.

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WHISKEY FACTS DID YOU KNOW?

Irish whiskey is currently the fastest growing spirit category in the world.

IRISH WHISKEY gets a lot of its flavour from the casks in which it is aged . Many of these casks will have been seasoned with other drinks like bourbon or sherry .

The Irish method of whiskey distillation is di…erent to that of any other country. The quintessential style of Irish whiskey making is known as ‘pot still’ distillation . This is achieved by mashing a blend of both malted and unmalted barley . The liquid produced is then distilled in large traditional copper pot stills . The resulting whiskey is characterised by rich , complex flavours and a creamy mouthfeel .

To meet the legal definition of Irish

Spirits containing two OR MORE types of Irish whiskey are referred to as ‘blended’ Irish Whiskey.

Whiskey, spirits must be distilled and aged in Ireland . It MUST be aged in wooden casks for at least three years .

In Ireland whiskey is spelt with an ‘e’ before the ‘y’. This spelling was originally introduced by Dublin Distillers as a way of differentiating their whiskey from their country cousins. Whiskey or Whisky?

A portion of whiskey evaporates during the process of maturation. This is known as the ‘Angel’s Share’. Midleton Distillery estimates that they lose over 30,000 bottles worth of whiskey per day through the ‘Angel’s Share’.

The word ‘whiskey’ actually comes from the Irish ‘uisce beatha’ , which originates from the Latin ‘aqua vitae’ meaning ‘water of life’ .

A SHOT OF WHISKEY

In the old west a .45 cartridge for a six-gun cost 12 cents, so did a glass of whiskey. If a cowhand was low on cash he would often give the bartender a cartridge in exchange for a drink. This became known as a “shot” of whiskey.

Scotch whisky is usually distilled twice and Irish whiskey generally three times. For this reason, the Irish claim their whiskey is a smoother and purer whiskey. Do you agree?

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COFFEE FACTS DID YOU KNOW?

OF THE WORLD’S COFFEE IS PRODUCED IN DEVELOPING COUNTRIES

90%

After crude oil, co ee is the most sought after commodity in the world.

The “powers” of co ee were discovered by goats. According to legend, Ethiopian shepherds were the first to notice the ca einating e ects of co ee. They were herding their goats in the area where the co ee plants grew and noticed their goats started “dancing” after eating co ee berries.

Co ee can be good for your skin, old co ee grounds make an excellent facial exfoliant gently slouching o dead skin cells to reveal the fresh, healthy looking skin underneath.

- There are - 25 MILLION COFFEE PRODUCERS IN THE WORLD, mostly small holders directly dependent on co ee for their livelihoods.

There

are

two

main

varieties co ee A R A B I C A ΠAND ΠROBUSTA Arabica co ee is of higher quality and more expensive. It grows at higher altitudes. of

COFFEE LOSES CAFFEINE AS IT IS ROASTED , SO A DARK, “ BOLD ” CUP OF COFFEE ACTUALLY HAS LESS CAFFEINE THAN A LIGHTER ROAST.

Cups of co ee are consumed every day worldwide

THE COFFEE BEAN BELT

The first webcam in theworld was invented for co ee. The first known use of a webcam dates back to 1991, in the University of Cambridge. Scientists set a camera on their co ee pot and streamed the footage live on the web so that they would be able to see if the pot was empty or not. We should all be very happy that lazy people who want co ee exist in our world.

TOPIC OF CANCER

EQUATOR

TOPIC OF CAPRICORN

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Issue 1791, May 2019 www.PowersWhiskey.com

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POWERS. WHAT’S BEHIND THE NAME?

There

were

several

disastrous

fires

which

led Lane deciding to establish an internal fire brigade. The Fire of February 1st 1859 destroyed much of the distillery, in particular most of the still house. This was disastrous at the time but important in the modernization of operations as it was rebuilt. to the management at John’s

The founder of the firm John Power & Son , was James Power . He owned the Coaching Inn at John’s Lane and began distilling on his premises in 1791 . He was succeeded in the business by his son John , and in 1821 John’s son James , joined the firm after which it was known as ‘John Power & Son’ .

WHITE & GOLD The gold sheen was achieved by the printers grinding down bronze, a highly expensive way of printing, but only the best would do.

The distilleries were miniature towns self su cient with their own craftsmen.

POWERS WERE ONE OF THE FIRST OF THE DUBLIN DISTILLERIES TO BOTTLE THEIR OWN WHISKEY IN HOUSE . PRIOR TO THAT THEYWOULD HAVE SOLD THEIR SPIRIT IN BULK TO MERCHANTS AND PUBLICANS WHO WOULD HAVE BOTTLED IT USING LABELS SUPPLIED BY THE DISTILLERY . IN 1886 POWERS DEVELOPED THEIR ‘GOLD LABEL’ WHICH ONLYWENT ON WHISKEY BOTTLED IN HOUSE BY THE FIRM, THIRD PARTY BOTTLING’S USED A WHITE LABEL TO DISTINGUISH THEM. THIS LED TO POWER’S WHISKEY BEING KNOWN AS ‘GOLD LABEL’.

did you know powers invented the miniature bottle? Powers invented the miniature ‘Baby Power’ in 1889 when it was first bottled in the Power’s premises in Drury Street in Dublin.

Three Swallow

age statement

logo is an

signifying the standard 7 year old whiskey

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Issue 1791, May 2019 www.PowersWhiskey.com

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MEET THE POWERS FAMILY

POWERS GOLD LABEL

POWERS THREE SWALLOW

Powers Signature Release is a Single Pot Still Irish whiskey of outstanding complexity and flavour. Using the signature Powers Pot Still distillate, this whiskey has been matured mainly in American oak barrels with a subtle inclusion of first-fill Oloroso sherry casks. Under the watchful eye of our Master Blender, the whiskeys have been selected and married at just the right time to create an overall character of balance, intensity and depth. FINISH: Long and wonderfully complex with notes of honey and spice. STYLE: Single Pot Still Irish Whiskey ABV: 46% NOSE: Crisp herbal notes with touches of nutmeg, fig and black pepper corns. Sweet vanilla, followed by succulent berry fruits. TASTE: Vanilla with black liquorice and cinnamon reveal fresh fruit – melons, green apples and pears – followed by crisp barley. POWERS SIGNATURE RELEASE

Powers John’s Lane Release is a single pot still whiskey that celebrates the origin of the Powers Whiskey tradition and provides a glimpse of the style that made Powers famous. The distillate has been matured for no less than 12 years, mainly in American oak casks with a small inclusion of Iberian oak for balance and complexity and then married to create the distinctive honey and spice flavour of Powers. STYLE: Single Pot Still Irish Whiskey ABV: 46% NOSE: An abundance of earthy aromas, leather, tobacco with layers of charred wood, dark chocolate and treacle to™ee. TASTE: Full-bodied spice front followed by vanilla, honey and dried apricot. FINISH: Lingering honey sweetness on toasted oak. POWERS JOHN’S LANE RELEASE

Powers Three Swallow Release is the 21st century embodiment of the traditional pure pot still whiskey style that made Powers famous around the world. Three Swallow features all the singular characteristics of traditional Irish single pot still whiskey – robust, spicy and powerful. It is matured primarily in American bourbon barrels where these characteristics are amplified and complemented with strong wood character. Marrying with a small sherry-aged component gives Powers Three Swallow Release balance and finesse. STYLE: Single Pot Still Irish Whiskey ABV: 40% NOSE: Crisp barley and spice. Ripe banana and citrus with a hint of marzipan TASTE: Rich and mouth coating with green apple, citrus and toasted oak. FINISH: Sweet with rich pot still spice leads to sweet vanilla and a hint of Oloroso sherry.

Powers Gold Label is a complex spice and honeyed taste experience. Every drop is triple- distilled, with more cut from the top and tail of the second and third pot still charges. This means only the purest heart of the distillate is captured. This is then left to mature in select American oak casks, which allow our distillate-driven style to shine. Powers Gold Label is blended with the finest grain whiskey, also exclusively matured in American oak casks. Finally, a proprietary Powers production technique enables a non-chill filtration at 40% ABV – unique amongst Irish whiskey. STYLE: Blend of single pot still and grain Irish whiskey ABV: 40% NOSE: Cinnamon, clove oil and white pepper in balance with russet apples and ripe pears, on a background of charred oak. TASTE: Cinnamon, green peppers and a touch of nutmeg combined with orchard fruits, vanilla and toasted oak. All laid upon a crisp barley core. FINISH: Long pot still oils and spices slowly fade to rich barley and toasted wood.

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Issue 1791, May 2019 www.PowersWhiskey.com

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WHAT’S YOUR COFFEE TYPE?

what is aN affogatos?

Ca è Americano You can make this type of coee quite simply by adding hot water to a shot of espresso coee. It has been said that American soldiers during the Second World War would make this type of coee to make their beverages last longer. It was then (apparently) adopted by American baristas after the war. Café Latte (or Café au lait) A fairly popular option for coee drinkers, a latte consists steamed (or scolded) milk and a single shot of coee. Cappuccino Possibly the most popular type of coee in the world, a cappuccino consists of three layers (kind of like a cake). The first is a shot of espresso, then a shot of steamed milk, and finally the barista adds a layer of frothed, foamy milk. This final layer can also be topped with chocolate shavings or powder. Traditionally, Italians would consume this type of coee at breakfast. Espresso To make an espresso, shoot boiling water under high pressure through

finely ground up coee beans and then pour into a tiny mug. Sounds simple right? Well, it’s surprisingly di‹cult to master. Espressos are the purest coee experience you can get. Flat White Originated in New Zealand and Australia. For a flat white, the steamed milk from the bottom of the jug (which is usually not so frothy, but rather creamy) is poured over a shot of espresso. Macchiato A macchiato is a shot of espresso which is then topped o with foamed milk dashed directly into the cup. Although it may sound similar to a cappuccino, it’s usually stronger as there’s no steamed milk added and it’s also smaller, usually served in an expresso sized cup. Mochaccino A ‘mocha’ is just a latte with added chocolate powder or syrup, as well as sometimes being topped with whipped cream. If anything, this is a good entry level coee – living in the worlds between the childlike hot chocolate and the adult café latte.

AFFOGATOS AREN’T A COFFEE AT ALL REALLY, AS THEY’RE A SHOT OF ESPRESSO POURED OVER A DESERT (USUALLY ICE CREAM). THAT DOESN’T MAKE THEM ANY LESS DELICIOUS THOUGH.

- C O F F E E G U I D E -

Espresso

Double Espresso

Triple Espresso

Frappuccino

Latte

Cappuccino

Flat White

Iced Co ee

Espresso Steamed milk

Milk foam Chocolate Hot water

Americano

Mocha

Macchiato

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OUR COMPANY Ground espresso bars was established in 2001 in Coleraine, Northern Ireland. We are a family owned and operated business. It is our mission to provide a haven for our customers where comfort, friendship, happiness, quality and ethics

Our current stores locations . . .

PORTRUSH

BUSHMILLS

COLERAINE

BALLYMONEY

LISNAGELVIN

BALLYMENA

become synonymous with our name. Our vision is to become the only chain of coee bars in NI that can maintain a local, family friendly, welcoming atmosphere in partnership with excellent coees servedwith innovation, in an ethical manner – as Ground Espresso Bars Ltd grows, so does our commitment to people and the planet. We strive to partner with suppliers and employees who uphold the same values.

COOKSTOWN MAGHERAFELT

BANGOR

BELFAST

LISBURN & SPRUCEFIELD

PORTADOWN BANBRIDGE TANNAGHMORE

ENNISKILLEN

DUBLIN

IRISH WHISKEY BROWNIES

This recipe takes a classic treat, the brownie, and adds Powers Irish Whiskey which enhances the flavour with malty-honeyed sweetness.

INGREDIENTS

1/3 cup of cocoa powder 1 tsp vanilla extract 25mls of Powers Irish Whiskey 1/4 tsp baking powder 1/2 tsp salt

2 eggs 1 cup of table sugar 1/2 cup of butter 1/2 cup of flour

METHOD • Pre-heat the oven to 170ºC (350ºF) and grease a baking pan with vegetable oil. • Place your butter in a saucepan over a low heat to melt the butter. Once the butter is melted, remove the saucepan from the heat. Beat in all the remaining ingredients until a consistent batter is formed. • Scoop the batter out into the baking pan, filling it evenly. Bake for 25 to 30 minutes. Remove from the oven, allow to cool, cut into squares or rectangular pieces, and serve.

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ON SOLID GROUND FOR A GREENER FUTURE

Local scaled artisan co ee chain Ground Espresso Bars has doubled-down on its ethical duties by launching a pioneering initiative - ‘Reuse at Ground’ – which aims to encourage members of the public across Northern Ireland to change their habits and reduce waste by o ering an unprecedented 50p o all hot drinks when a reusable cup is used. Ground is the first coee chain in Northern Ireland to oer this level of incentivetocustomersandthecompany is also in the process of phasing out the use of plastic straws, which will be replaced with paper straws in all 24 stores. It is also trialling new fully recyclable cups within selected stores. The ‘Reuse at Ground’ initiative comes on the back of recent statistics highlighting that over 2.5 billion disposable coee cups are thrown away in the UK each year, with less than 1% of these currently being recycled due to the lack of recycling facilities in the UK that can fully separate the materials found in a coee cup. Darren Gardiner, Co-Founder, Ground Espresso Bars said, “We are really pleased to be launching our ‘Reuse at Ground’ initiative, which we hope will help change customer habits by encouraging more people to use a reusable cup. As a company we take our responsibility to the environment and the local community very seriously and through this initiative we want to ensure that our customers feel rewarded for playing their part in helping the environment and reducing wastage.” “Whether you order your coee to go five times a month or are a more

frequent consumer of up to 15 times a month, using a reusable cup could have a significant impact and in just one year a coee drinker could reduce waste by around 60 to 180 cups respectively,” adds Darren. This latest initiative from Ground complements the company’s responsible business initiatives in recent years which have included

support of the Growing Livelihoods project with Cloughmills Community Action Team, where spent coee grounds were used to cultivate a crop of mushrooms for use by the local community, and a unique partnership with the company’s coee growers in Honduras which involved the construction of a new education hub for children and young people in the community.

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SIMPLE WAYS TO Recycle USED COFFEE GROUNDS

USE IT IN YOUR COMPOST Research shows that co ee grounds are an ideal addition to your compost in percentages of 10-20% of your compost volume. It has the benefits of disease suppression and provides beneficial trace elements.

What humans do over the next 50 years will determine the fate of all life on the planet.

USE IT AS DEODORISER FOR FRIDGE OR HOME

Co ee grounds emit strong odour and can over power or neutralize other strong odours like garlic, onions, bodily fluids. They are often used in fridges to remove strong smells.

CLEAN POTS LIKE NEW

Co ee grounds make an excellent natural abrasive for cleaning dirty pots and pans. Instead of harsh chemicals and steel wool, put your old co ee grounds to good use.

AS A BEAUTY PRODUCT

There are multiple, generally accepted uses for co ee grounds in our daily beauty regime. From treating pu y eyes, exfoliating skin and minimizing cellulite.

– David Attenborough –

USE AS A TASTY RUB IN YOUR NEXT ROAST

USE AS PAINT DIY COFFEE CANDLES The intoxicating smell of co ee is known to grab most people’s attention. Why not savour that smell with a homemade co ee candle by putting used co ee grounds to good use. There are a number of fabulous recipes that use co ee grounds as a rub to season and boost the flavours in meat. Ladies in World War II painted their legs to add colour, in a similar vein co ee beans can also be used to colour or paint too. Check out our Powers bottle painted with used co ee beans.

PAINTED USING COFFEE

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WORLD WHISKY DAY EVENTS

Powers Whiskey Walk with Taste & Tour Join us on a Whiskey Walk around Belfast's Cathedral Quarter with Powers Irish Whiskey Ambassador Joe Magowan. Experience a selection of Belfast's best Whiskey Bars, a whiskey cocktail demonstration and tasty nibbles.

EVENT

HOW TO MAKE THE PERFECT POWERS IRISH COFFEE

DATE 2nd May TICKETS £60 and available from Taste And Tour. https://tasteandtour.co.uk/

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P R E H E AT A G L A S S O R C U P W I T H B O I L I N G WAT E R

EVENT Powers Whiskey & Coee Tasting Experience with Ground Explore the relationship between whiskey and coŠee. These events will feature a guided whiskey tasting of 4 Powers whiskeys, food and Irish CoŠees and is hosted by Joe Magowan. DATE 8th May Ground Lisburn 1 Lagan Walk DATE 15th May Ground Coleraine 25 Kingsgate DATE 22nd May Ground Victoria Square TICKETS £15 and available in store. EVENT Powers Whiskey & Vietnamese Coee Tasting Experience This special event will explore one of coŠees most delicious and best kept secrets - Vietnamese CoŠee. Paired with Powers whiskey this night will feature Irish whiskey, Vietnamese coŠee, food and coŠee cocktails. DATE 9th May 7.30pm TICKETS £20 and available in store from Vietnamese CoŠee Co.

2

A D D 1 . 5 T E A S P O O N S O F S O F T B R OWN MU S C O VA D O S U G A R T O YO U R G L A S S O R C U P

3

P O U R I N 1 5 0 M L O F F R E S H LY B R EWE D C O F F E E & S T I R T O D I S S O LV E

4

A D D 5 0 M L O F P OWE R S I R I S H WH I S K E Y T O T H E C O F F E E & S T I R

EVENT Whiskey & Coee Tasting Experience in Henry’s

An evening of Powers whiskey and Bailies CoŠee in Henry’s, Belfast. This evening will feature an expert whiskey tasting and some delicious whiskey and coŠee drinks made with Bailies CoŠee.

5

DATE 21st May 7.30pm TICKETS £15 and available from Henry’s Bar or on Facebook.

T O P W I T H L I G H T LY WH I P P E D C R E A M , P O U R I N G O V E R T H E B A C K O F A S P O O N

EVENT Whiskey & Coee Tasting Experience in The Jeggy Nettle Whiskey and coŠee cocktails in one of Belfast newest and most exciting bars. DATE 29th May 7.30pm TICKETS £15 and available from The Jeggy Nettle or on Facebook.

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S E R V E & E N J OY !