MAD - Portable Displays

Why exhibit at a trade show? Trade shows remain the preferred communication channel for companies seeking to increase their reputation and promote their image. The benefits of a trade show are vast and very attractive. They enable several actions to be carried out in a relatively short period of time: Considerations for exhibitions

The keys to success To have a successful trade show, it is essential to: • Set 3 to 5 objectives that will guide the marketing strategy of the event • Ensure maximum visual impact with a quality stand that will enhance the company’s image (openings, suspended communication, graphics, materials, etc.) • Implement effective communication and promotion: before, during and after the event (emailing, invitation, social networks, stand promotion, etc.)

• Brand positioning • Prospecting

• Market research • Product launches • Building customer loyalty • Business networking

Why choose a modular stand?

• Lightweight and compact • Reconfigurable • Quick payback • Durable • Easy to assemble • Standard or custom made • Unlimited message renewal • Ergonomically friendly

The centrepiece: your stand The success of any trade show depends on its cost vs quality and ROI for generating leads and meeting other sales / marketing objectives. 1. Location: How much space? How many open sides? 2. The design: Which media: textile, rigid, flexible panels? Need to communicate in height: sign, extension or extension of storage room? Do you need a storeroom to store equipment? What kind of lighting?

3. Use:

How often? Will it need to be scalable in shape and size? What means of transport do you have? Will the stand be reused in another environment i.e. customer showroom, inhouse events etc.?

4. The budget :

What is the budget for the stand? Over how many shows will it pay for itself?

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