Platinum Financial Brand book

A NOTE FROM OUR MANAGING DIRECTOR

Platinum has always been about more than financial advice. It was founded in the belief that the successful management of wealth takes an understanding of finance but is rooted in an even deeper understanding of people. It is about understanding our clients and recognising the trust they put in us. Reflecting on the past two decades and the changes during that time, we felt it was important to update our brand to better represent the company that Platinum is today. For us, our brand is more than just a logo. It portrays who we are as a company, what we value and what we represent. We are always improving. Most importantly, we have taken some time to engage with our clients and members of our team to get their perspective on what Platinum means to them. This booklet is an introduction and celebration of who Platinum is today, and who we aspire to be in the future. I hope it provides you with some insight into what Platinum is all about.

Jonathan Scott Managing Director, Platinum Financial Planning