Oakfield Park Presentation

Brand Identity

colour palette & typography The original logo was designed in black and white as a colour palette had not yet been identified, however due to the name and nature of the development we looked at greens for the colour palette. There are so many shades of green within parks all year long and through every season. A rich soft green was chosen with additional complimenting colours added into the palette. The logo font Aquawax has a very distinctive form so it was decided that it would be best kept for use in pull quotes and headlines and Raleway would become the main font used throughout the development brochures and marketing material. Libre Baskerville Italic was a later addition to the brand as it added a traditional and rustic touch to balance the clean and crisp Raleway font.