NI v Denmark(20/11/2023)
IRISH FA AND VISIT BELFAST SIGN PARTNERSHIP AGREEMENT The Irish Football Association and Visit Belfast, the city region’s destination marketing and management organisation, have joined forces in a significant strategic partnership designed to maximise the opportunities for sports tourism. The three-year tie-up will also see the two organisations work closely to boost the development of female participation in sport while promoting Northern Ireland’s National Football Stadium at Windsor Park as a premier venue for conferences and business events. The 18,500-capacity stadium enjoys a busy year round calendar of local and international sporting fixtures and events, while the Irish FA has a strong and growing focus on the development of women’s and girls’ football in which it continues to invest. The partnership with Visit Belfast will not only help to promote women’s football to new audiences, it will also underline and promote the National Stadium’s credentials as a premier venue for events, supporting Belfast’s reputation as the world’s best conference destination with its solid line-up of hospitality surroundings.
The stadium also contains the Irish FA’s Education and Heritage Centre, which tells the story of football in Northern Ireland using a range of media, immersive physical interactive activities and key artefacts from the 1880s to the present day. It also incorporates a range of family friendly tours that allow visitors to explore the centre and embark on an official stadium tour. Visit Belfast is the official destination marketing and management organisation for the Belfast City Region, dedicated to promoting Belfast as a tourist destination for business, leisure and cruise visitors. Tourism NI, Invest NI and Belfast City Council are also key supporters and funders of business tourism in Belfast and Northern Ireland. Using Visit Belfast’s global digital reach and marketing strength, the Irish FA said the partnership will help to support its goal to expand its outreach across Northern Ireland and beyond, driving interest and enquiries, engagement and participation at a local level. WORDS: NIGEL TILSON
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