Minprint Showroom

ESSENTIALS FOR SHOP FRONT SIGNAGE Plan Ahead – Think of how your signs can impact on the customer journey and how they can attract attention and affect customer behaviour. Get Inspired - Start a Pinterest board or take photos of signs that you like the look of. Show us what you like, as this will help us get an idea of the style that would work best for your business. Purpose – Think about placement and purpose. Storefront branding will have different requirements to internal direction or point of sale (Point Of Sale) signage. Design Considerations - Keep signage in line with your existing brand, as this will help customers identify you easily and ensure your message is consistent and easily recognisable. Be Concise - Customers are in a hurry and won’t stop to read large amounts of text. External signage needs to be concise and internal signs should still get your point across in just a few seconds. Use Contrasting Colours - Always choose contrasting colours for your sign, as this will ensure maximum readability. However, don’t compromise your brand colours or else your customers won’t recognise your business. Clear, Readable Font - Test your fonts at different sizes to make sure all content is readable; fonts should be easy to read and appropriate to the position of the sign. Call To Action - This applies more to internal signs and point of sale, but is worth keeping in mind - use signage to your advantage to help guide customers through the store and maximise visibility of key products. Have Fun and Be Creative - Don’t be afraid to think outside the box, getting creative with your signage can be a great way to catch the attention of passers by. Use specialist techniques like backlit signs, 3D letters or brushed aluminium to help your business stand out.

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For signage ideas and inspiration, contact us on 028 9070 5205, or send us an email at sales@minprint.co.uk.