MAD Colour - Brand Guidelines

STORY SO FAR

The Minprint brand is no longer representative of what the business has become and the outputs of MAD Creative often overlap and can confuse customers as to who they are dealing with for what. Operating over two locations with similar focus requires duplication of resource, is inefficient to manage and makes the value proposition of the overall business difficult to communicate to customers and to staff. To bring everything ‘under one roof’ and to effectively market the business as a single entity a new all-encompassing brand is required. Any new brand must maintain and build on the identity of Minprint but also communicate the evolution of the business and its expansion into new market sectors.