MAD Colour - Brand Guidelines

PRIMARY COLOUR PALETTE

PRINT BLUE CMYK 85 / 50 / 0 / 0 RGB 29/ 113 / 184

CREATIVE ORANGE CMYK 0 / 30 / 100 / 0 RGB 251 / 186 / 0

EXHIBIT PURPLE CMYK 30 / 90 / 0 / 0 RGB 185 / 52 / 139

SIGNAGE CYAN CMYK 100 / 0 / 0 / 0 RGB 0 / 159 / 227

DIGITAL GREEN CMYK 75 / 0 / 45 / 0 RGB 8 / 176 / 160

SPACES PINK CMYK 0 / 80 / 0 / 0 RGB 234 / 82 / 151

90 BLACK CMYK 0 / 0 / 0 / 90 RGB 60 / 60 / 60

SECONDARY COLOUR PALETTE

70% TINT 30% TINT