MAD Colour - Brand Guidelines

2021 BRAND FUSION

BACKGROUND

The Minprint business has grown and diversified since its inception in 1977 to offer much more than print. The existing Minprint brand is synonymous with commercial print but the modern business has developed to encompass large format display, digital solutions, signage, exhibitions, events, interiors, joinery and an inhouse creative agency called MAD Creative.

1980

1990

2000

2005

2010

2015

2019

STORY SO FAR

The Minprint brand is no longer representative of what the business has become and the outputs of MAD Creative often overlap and can confuse customers as to who they are dealing with for what. Operating over two locations with similar focus requires duplication of resource, is inefficient to manage and makes the value proposition of the overall business difficult to communicate to customers and to staff. To bring everything ‘under one roof’ and to effectively market the business as a single entity a new all-encompassing brand is required. Any new brand must maintain and build on the identity of Minprint but also communicate the evolution of the business and its expansion into new market sectors.

MOVING FORWARD

Minprint and MAD Creative have the same core values today that allowed the business to scale from a single printing machine and two dedicated owner operators to an operation with two strong brands deploying solutions across the UK, Ireland and Europe. We are trusted by thousands of customers, employ over 50 staff and have a stable platform for further growth as we rebrand in 2021.

becomes...

IS

incorporates the entire business including litho & digital print, large format, promotional products, design, interiors, signage, events, exhibitions, joinery, vehicle graphics and the install team.

COLOURS OF MAD

‘Colours of MAD’ is the strap line term used to represent the services and teams within Minprint Advertising & Display. Its the strength of the business, it describes the range of services that we offer and its what makes us unparalleled in the local market. No one offers more integrated solutions, in house, end to end than MAD Colour. #Colours of MAD are...

P R I N T

C R E A T I V E

E X H I B I T

S I G N A G E

D I G I T A L

S P A C E S

P R I N T

C R E A T I V E

E X H I B I T

S I G N A G E

D I G I T A L

S P A C E S

MAD COLOUR LOGO SAFE AREA

x

MAD COLOUR FULL NAME OPTIONS

STRAPLINE HASHTAGE & LOCKUP

#Colours of MAD

#Colours of MAD

TYPOGRAPHY BRAND & ICONS

H E A D L I N E S

GOTHAM - BOOK (TRACKING 600) a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

GOTHAM - BOOK abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ GOTHAM ROUNDED - MEDIUM abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

Body Copy

Icon Text

TYPOGRAPHY FORMAL PRESENTATION

Body Copy

Enjoy the Ride abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ NEUSA NEXT STD - CONDENSED BOLD abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ NEUSA NEXT STD - CONDENSED REGULAR abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

Headlines

Notes/ Annotations

TYPOGRAPHY INFORMAL/FRIENDLY SOCIAL, INTERNAL & CAMPAIGN MATERIAL

SPACEMAN THEMED BRANDING

Stick-A-Round abcdefghijklmnopqrstuvwxyz

GOTHAM ROUNDED - MEDIUM abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

Icon Text

PRIMARY COLOUR PALETTE

PRINT BLUE CMYK 85 / 50 / 0 / 0 RGB 29/ 113 / 184

CREATIVE ORANGE CMYK 0 / 30 / 100 / 0 RGB 251 / 186 / 0

EXHIBIT PURPLE CMYK 30 / 90 / 0 / 0 RGB 185 / 52 / 139

SIGNAGE CYAN CMYK 100 / 0 / 0 / 0 RGB 0 / 159 / 227

DIGITAL GREEN CMYK 75 / 0 / 45 / 0 RGB 8 / 176 / 160

SPACES PINK CMYK 0 / 80 / 0 / 0 RGB 234 / 82 / 151

90 BLACK CMYK 0 / 0 / 0 / 90 RGB 60 / 60 / 60

SECONDARY COLOUR PALETTE

70% TINT 30% TINT

BREAKER SLIDE / PAGE FILLER EXAMPLES

THE MAD COLOUR BRAND DELIVERS…

• Evolution of the exiting brand which stays true to commercial printing roots • Transfers brand equity from Minprint and MAD Creative NI and maintains our core identity • Transition costs to the new brand are minimal • Allows amalgamation of current brands, websites and social channels ‘under one roof’ • Great SEO opportunity and online visibility with unique moniker in our market segments • Colour represents creativity, vibrancy, stand out and physical materials we produce

STATIONARY EXAMPLES

401 Castlereagh Road, Belfast, BT5 6QP T: 028 9070 5205 madcolour.com

Minprint Holdings Ltd. Co. Reg: NI 046201 EORI: XI81037549000

401 Castlereagh Road, Belfast, BT5 6QP T: 028 9070 5205 madcolour.com

Duncan Gleadhill Creative Director

Minprint Advertising & Display 401 Castlereagh Road, Belfast Northern Ireland, BT5 6QP +44 (0) 28 9070 5205 +44 (0) 77 8217 3540 duncan@madcolour.com

madcolour.com

MAD COLOUR WEBSITE

PRR STUDIO SIGNAGE

401 FRONT SIGNAGE

401 RECEPTION SIGNAGE

MAD COLOUR BRANDED CLOTHING

MAD COLOUR VEHICLES GRAPHICS

WHAT DOES IT MEAN TO US?

• We will be known as MAD Colour • We answer the phone “Hello, MAD Colour” • Our Web address is www.madcolour.com • Our email addresses are @madcolour.com • Our social media channels are ‘MAD Colour @colorsofMAD’ on Facebook, LinkedIn, Instagram & Twitter • Our uniforms have the MAD logo • Invoices, headed paper, business cards and signage on the front of the buildings at 401 and PRR show… Minprint Advertising & Display as well as MAD Colour

WHEN DOES THIS HAPPEN? 1ST JUNE 2021 (TBC)

Thank you. M I N P R I N T A D V E R T I S I N G & D I S P L A Y

028 9070 5205

hello@madcolour.com

madcolour .com