MAD Vivid Vision

Vivid Vision 2028

Revolutionise the local event industry, setting new standards for immersive experiences

Overview: By 2028, MAD Colour will become the premier provider of event Activations in Ireland. Our journey will transform the way brands engage with their audiences, setting industry standards with our cutting-edge display solutions.

Core Values: Innovation:

Key Milestones: Technological Leadership: We will invest in the latest technologies, such as interactive displays, to create captivating experiences, expanding our capabilities beyond traditional printing. Strategic Partnerships: We will forge alliances with top event planners, marketing agencies, and tech innovators to expand our reach and capabilities, leveraging our growing displays focus. Global Presence: We will establish a strong presence with partners in key markets worldwide, becoming a trusted name in the industry, building on our reputation as a commercial print works. Award-Winning Projects: Our work will be recognised with industry awards, showcasing our expertise and creativity in both print and immersive displays.

We will continuously push the boundaries of technology and creativity, delivering unique, immersive experiences. Quality: Our commitment to excellence will ensure that every project exceeds client expectations. Customer-Centricity: We will prioritise our clients’ needs, building strong, lasting relationships through exceptional service, just as we have done in print. Sustainability: We will adopt eco-friendly practices, contributing to a greener future while maintaining high-quality standards in both our print and display solutions.

Leveraging REXframe: To springboard our focus in the display activation market, we will utilise REXframe, a versatile and innovative framing system, along with our strategic partnership with Coleman Group in Australia. This collaboration will enable us to deliver high-quality, impactful display solutions that captivate audiences and elevate brand experiences with a focus on large scale fabric graphics.

Hire Stock Portfolio: To enhance our ability to deliver swift and efficient solutions, we will develop a hire stock portfolio of REXframe for our install teams and sub-contractors. This portfolio will enable us to provide cost-effective solutions for clients within previously unattainable timeframes.

REXframe Integration: REXframe’s modular and lightweight framing system will allow us to create dynamic and customisable displays that can be easily assembled and adapted to various event and exhibition environments. This flexibility will enhance our ability to deliver immersive experiences that meet the unique needs of our clients. Coleman Group Partnership: Our partnership with Coleman Group, a leading provider of display solutions in Australia, will provide us with access to their extensive expertise and resources. Together, we will develop innovative display activations that combine cutting-edge technology with creative design, setting new standards in the industry.

Collaborative Innovation: By working closely with REXframe and strategic partners, we will continuously explore new ways to integrate advanced technologies and creative concepts into our display solutions. This collaborative approach will ensure that we remain at the forefront of the display activation market, offering our clients unparalleled experiences.

Rapid Deployment: Our hire stock portfolio will allow our install teams to deploy REXframe swiftly and efficiently, ensuring that we can meet tight deadlines and deliver high-quality results. This capability will be a key differentiator in the market, providing our clients with confidence in our ability to deliver on time. Cost-Effective Solutions: By maintaining a hire stock portfolio, we will offer cost effective solutions that reduce the need for custom fabrication and minimise lead times. This approach will enable us to provide competitive pricing while maintaining the highest standards of quality.

Demand Premiums: Our rapid response capabilities will allow us to demand premiums for our services, securing better work and attracting high-profile clients. The ability to deliver quickly and efficiently will position us as a trusted partner for time sensitive projects.

Core Display Products: Our core display products, available off the shelf, will continue to feature prominently and support our flagship offerings. These products will serve as the foundation for our immersive event experiences, providing reliable and high-quality solutions that our clients can trust.

Excellence and Impact Our vision is to redefine excellence in the industry by delivering solutions that are not only fast and cost-effective, but also deeply client-centric. Through unwavering commitment to quality, innovation, and collaboration, we will build enduring relationships with our clients, empower our team, and set new standards for immersive brand experiences. By 2028, we aim to be recognised as the benchmark for reliability, creativity, and impact in our field.

Versatile Displays: Our range of versatile displays, including banners, posters, and signage, will be integral designed to complement our flagship offerings, ensuring a cohesive and impactful brand experience. Fabric-Based Solutions: We will focus on fabric-based sign and display products, leveraging our niche expertise in this sector. Fabric displays offer numerous advantages, including lightweight construction, easy transport, and vibrant, high-resolution graphics. This focus will enable us to deliver visually stunning and eco-friendly solutions that stand out in the market. to our event activations. These products will be

Custom Joinery Elements: We will continue to offer premium elements of custom joinery. This capability sets us apart in the market blending modular with custom solutions allowing complete creative freedom when budgets permit.

Client Confidence: Our commitment to rapid deployment and cost effective solutions will instil confidence in our clients, ensuring that they can rely on us to deliver exceptional results within tight timeframes. This trust will be a cornerstone of our client relationships, driving repeat business and long-term partnerships. Customer Experience: Our clients will enjoy a seamless, end-to-end experience, from initial consultation to project completion. We will offer needs, ensuring every event is a resounding success. Our dedicated team will provide ongoing support, ensuring our clients feel valued and confident in our partnership. personalised solutions tailored to their unique

Team Culture: Our team will be composed of passionate, talented individuals who thrive in a collaborative, innovative environment. We will foster a culture of continuous learning and development, empowering our employees to grow and excel in their roles. Our inclusive workplace will celebrate diversity and encourage creativity, driving our success. Impact: By 2028, we will have revolutionised the local event industry, setting new standards for immersive experiences. Our work will inspire and engage audiences, leaving a lasting impression and driving brand loyalty for our clients. We will be the benchmark for excellence in sign and display solutions, making a positive impact on the industry and the world.

PREPARATION Preparation is the key to success! Plan ahead to avoid problems. Gather what you need, anticipate challenges, and organise tasks so work flows smoothly and efficiently. Prepare to Succeed

OUR VALUES

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CLARITY

Be Accurate & Clear with information at all times.

Be clear and accurate. Make sure instructions, expectations, and roles are understood so everyone can work

SUPPORT

QUALITY

RESULTS

confidently and effectively. It’s easy when you know how.

QUALITY Attention to Detail.

ACCOUNTABILITY Play your part and own it! Own your work. Take responsibility for outcomes, follow through on commitments, and help uphold high standards across the team. The buck stops with you, don’t leave it to anyone else. SUPPORT Provide help, advice and training whenever it is needed. Help others succeed. Offer guidance, share knowledge, and be available when teammates need assistance or advice. Teamwork makes the dream work!

Focus on doing things right. Pay attention to detail, reduce errors, and aim for excellence in every task to build trust and satisfaction. If in doubt, don’t send it out.

RESULTS Deliver what matters. Work efficiently, meet deadlines, and contribute to outcomes that move the business forward.

YOUR OPINION MATTERS

VALUES OVERVIEW

MAD Colour want to promote an environment of trust and mutual respect. We want every team member to know that they have someone to turn to and that their voice will be heard when they have some feedback, suggestions, input or comments. It is vital for a positive work culture that we know when things are going well and when they are not going as we would like them to. We value every person in the business as an individual and want you to be content in your workplace. Please let us know any feedback in person, via email, through the Sage app or anonymously because your opinion matters.

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RIGHT FIRST TIME

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madfeedback@madcolour.com

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COLOURS OF MAD

“Working together we can achieve our personal and company goals to ensure a successful future for all”.

Jamie McMinnis Managing Director