MAD Brand Creation Document

Logo Marque Creation Create logo concepts based on the agreed brief informed by the reseach and feedback gathered. Concepts will include a rationale explaining the thinking behind each design choice. Concepts will visualise each insitu to help give a feel for how the brand will work in practice. There will then be an option to refine the marque and adjust colour palettes to ensure everyone is happy with the outcome. CREATIVE

DISCOVERY

THE BRIEF

PERSONA

CREATIVE

ASSET OUTPUT

GUIDELINES

APPLICATION

ROLL OUT