MAD Brand Creation Document

Strategy Defined Using the research and feedback collected, we define an outline of what we hope to achieve with the brand, who it should appeal to and who the target audience is. In terms of typical customer, demographics, behaviors, and preferences. THE BRIEF

• Plan the brand Transition • Outline the costs of roll out • Evaluate value and impact • Confirm phases for implementation

DISCOVERY

THE BRIEF

PERSONA

CREATIVE

ASSET OUTPUT

GUIDELINES

APPLICATION

ROLL OUT