Horse Walk Brand Guidelines

B R A N D G U I D E L I N E S

1. PRIMARY LOGO MARK 1.1 POSITIVE & REVERSE VERSIONS 1.2 ONE COLOUR & MONO VERSIONS 1.3 SAFE AREA & MINIMUM SIZE 1.4 DO’S AND DON’TS 2. SECONDARY LOGO MARKS 2.1 ICON ONLY LOGO 2.2 TEXT ONLY LOGO 2.3 LINEAR TEXT ONLY LOGO

3. THE BRAND COLOURS 3.1 LOGO COLOURS & BACKGROUNDS

4. THE BRAND TYPEFACES 4.1 TYPEFACES FOR INTERNAL USE

5. THE BRAND IN USE EXAMPLES

1. THE PRIMARY LOGO MARK

1.1 POSITIVE & REVERSE VERSIONS

1.2 ONE COLOUR & MONO VERSIONS

1.3 SAFE AREA & MINIMUM SIZE

30MM

SAFE AREA

MINIMUM SIZE

1.4 DO’S AND DON’TS

DO

DON’T

DON’T USE A DIFFERENT CONFIGURATION

DON’T USE A DIFFERENT TYPEFACE

DON’T STRETCH OR DISTORT THE LOGO

DON’T USE UNAPPROVED COLOUR PALETTES

DO USE THE ICON & WORDMARK IN STANDARD CONFIGURATION AND COLOURS WITH ADEQUATE SAFE AREA.

2. SECONDARY LOGO MARKS

ICON ONLY LOGO

TEXT ONLY LOGO

2.1 ICON ONLY LOGO USAGE

MINIMUM SIZE 10MM

COLOUR OPTIONS

SAFE AREA

2.2 TEXT ONLY LOGO USAGE

MINIMUM HEIGHT 10MM*

*Suggested minimum sizes are an approximate guide only. Reproduction of the logo in some mediums, such as embroidery, will have less tolerance & may require a larger minimum size to ensure all elements of the logo are reproduced correctly.

COLOUR OPTIONS

SAFE AREA

2.3 LINEAR TEXT ONLY LOGO

‘HORSE WALK’ ONLY LINEAR

SAFE AREA

COLOUR EXAMPLES

3. THE BRAND COLOURS

PANTONE 7421C CMYK 35.94.50.52 RGB 106.27.51

PANTONE 7562C CMYK 24.35.66.11 RGB 188.154.95

PANTONE NA CMYK 0.0.0.90 RGB 60.60.60

PANTONE NA CMYK 0.0.0.50 RGB 157.157.157

3.1 LOGO COLOURS & BACKGROUNDS

4. THE BRAND TYPEFACES

A B C D E F G H I J K LMNO P Q R ST UVWQXY Z a b c d e f g h i j k l mn o p q r s t u vwq x y z

MICRO FLF BOLD

123 4 5678 9 0

A B CD E F G H I J K LMNO P Q R S T U VWQ X Y Z a b c d e f g h i j k l mn o p q r s t u v wq x y z

MICRO FLF REGULAR

12 3 4 5 678 9 0

A B CD E FG H I J KLMNO P Q R S T U VWQ X Y Z a b c d e f g h i j k l mn o p q r s t u v w q x y z

MICRO FLF ITALIC

12 3 4 5 6 78 9 0

4.1 TYPEFACES FOR INTERNAL USE

ABCD E F GH I J K LMNOPQR S T U VWQX Y Z a b c d e f g h i j k l mn o p q r s t u v w q x y z

ARIAL BOLD

1 2 3 4 5 6 7 8 9 0

A B CD E F GH I J K L MNOPQR S T U VWQX Y Z

ARIAL REGULAR

a b c d e f g h i j k l m n o p q r s t u v w q x y z

1 2 3 4 5 6 7 8 9 0

A B CD E F GH I J K L MNOPQR S T U VWQX Y Z

ARIAL ITALIC

a b c d e f g h i j k l m n o p q r s t u v w q x y z

1 2 3 4 5 6 7 8 9 0

5. THE BRAND IN USE EXAMPLES

BUSINESS CARDS

PACKAGING

STAFF UNIFORM

5. THE BRAND IN USE EXAMPLES

FABRIC STRAP

SHIRT COLLAR

HORSE RUG

5. THE BRAND IN USE EXAMPLES

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