Belfast International Airport - Marketing and Design Proposal

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Social Marketing Overview

Facebook The frequency of video content in BIAL news feed needs to increase. We suggest using funny videos of the airport, behind the scenes, duty-free promotions and heart warming cause videos. Feature on a “Day in the Life Of”. Facebook puts a significant emphases on it’s Live feature, so include live broadcasts whenever appropriate / possible. Twitter Twitter is a news-based social media network platform and it is naturally a great platform to share video content. Should consider doing polls / surveys for evergreen content. Youtube Neglected channel, Consider animation videos / homemade video / aviation videos to share on the channel and promote through other social media channels. Instagram Neglected channel boasts over 500 million users daily. BIAL has the potential to develop their presence on the platform in a fun and engaging way.