Belfast International Airport - Marketing and Design Proposal

» Brand Refresh

“Closer to the World” A good strapline needs to engage with customers and build on the image and values of the airport. Our proposed new strapline ‘Closer to the World’ immediately connects with travellers and highlights the global reach of this international airport, an important differentiation. ‘Closer to the World’ gives offers a great platform from which to generate clever and innovative campaign themes which directly appeal to different customer groups whilst aligning with the key drivers of Destination, Airport Experience and Value for Money.

Closer to Business Closer to Shopping Closer to Sport Closer to Family Closer to Customers Closer than you think