Belfast International Airport - Marketing and Design Proposal

The impact a brand has on the image and popularity of an airport » Power of Branding

Brand Image The image of the brand in the customers’ mind. How they perceive the brand. Should send a different message about choice, value, variety of offer, the dynamism of world-class retail, luxury brands. According to PSI media, a good brand is good for business in your sector because it reinforces the communication between an advertiser and its target market. Brand Personality Just like humans, brands have a way they speak and behave. Brand personality is basically the human personality traits of the brand. E.g. honest, caring, luxurious, etc. Dubai Duty Free is more powerful and dominant than the airport itself.